Color Theory is a study of colors in regard to its impact on human behavior. Designing experts always give importance to the color scheme because they know how much colors impact a logo. They represent what is not said because of the association that we build with colors. If you design a wedding logo with an online wedding logo maker, you will see that the templates will suggest a color scheme of red and white. This is because weddings are associated with these two colors and it will be easier for the audience to grasp the logo and memorize it.