In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isn’t it great that to buy desired products, you don’t have to drive to the supermarket, roam around and select the products, stand in the queue for making payment and drive back home? You can rather complete this difficult task with just few clicks.
To sustain in this competition, Magento eCommerce platform is the first choice of leading web development companies. To deal with the common problem i.e. slow loading speed of Magento eCommerce website, professional developers have come with a solution that would enhance the performance of Magento website.
Magento speed optimization also helps reducing the issues making websites perform poorly. Slow loading website is a serious problem that affects the entire business. It annoys visitors and as a result, they will avoid visiting such websites again. Even the delay of 1-2 seconds can cause huge loss to the online business owners. To retain the customers and invite new once to your website, your online store needs Magento speed optimization.
We have mentioned some tips that can speed up your online store. It will help your store to gain popularity among all the shopaholics around the world.
A research shows that a user spends 70-80% of the online shopping time on the store front. Only around 20-30% time is spent in the checkout process. So optimizing the front end would make the website performance better. JavaScript and CSS files need to be aggregated and compressed. You can use modules that would help you to compress the files and reduce its size. Several tools are available to compress the themes and images on the website. Too much of compression can damage the picture quality, so make sure you set a limit prior to start compressing the images.
If you use SQL queries, it will impact on the speed of the web page. The web page having more queries will have more loading time. If your product webpage displays 50 products with specific information, loading time is inversely affected as every time a product is viewed, a query has to be fired to fetch its related information from the database. Magento data collection should be used for optimizing the queries by storing several products in a single batch when they are loaded. This will speed up your website by reducing the query execution every time a product webpage is loaded.
Using modules and extensions can also impact the speed of your Magento online store. It might be easy to implement and use these modules and extensions, but some of them affect the code of the website. This issue can affect the website’s performance negatively which would result in the requirement of custom development (i.e. costly and time consuming process). Reviewing module code and modifying it as per the standards, prior to integrating is a good practice as it will reduce the loading time, which in turn will offer your customers, a good shopping experience.
We are sure all the above tips will boost your Magento online store performance remarkably! Try them and leave the smiles on your customer’s faces!
