If you want the conversion rate of your online ecommerce store to increase then site speed is the most important factor in it. There may be 10 or 20 weekly paying customers for online merchants but still the merchants might be losing 100’s of customers every week during the checkout stage itself. among the main reasons for it is slow loading of pages, and as network speed of mobile and computer get faster, internet shoppers expect the same for your website also.
By default magento is actually a heavy system and it isn’t exactly fast either. However, there are few simple tips that even beginners can use to increase their websites speed and ultimately increase conversion rates.
Combine CSS and JSS files
One of the biggest reasons your magento powered website is slow is perhaps because it has lots of CSS files and depending on your theme it might slow down your website. You can safely merge javascript and CSS files together by simply going to system>configuration, (left navigation) Advanced>Developer.
And once you are on the developer page, set ‘Merge Javascript’ files and ‘Merge CSS’ files to yes. This would make your magento website faster because the overall structure of your site will be cleaner and much easier to load from one file.
Compilation
Active scripts in magento’s core structure take time to load. Every time a website visitor accesses any page with a script, magento needs to pull it to them. This can be solved by enabling compilation.
Go to System>Tools>Compilation within the magento administrative dashboard. This would pull all script closer to the front of a web pages loading que.
Please Note: - Compilation must be disabled every time you update any themes, extensions etc, or else they might cause errors.
Caching
A process of storing certain elements of a web page close to computers, tablets CPU or smart phones is called cache. Thus whenever that web page loads in future it takes less of time to do so because the fundamental building block of that site would be stored locally itself.
With magento it becomes easy for you to enable cache and this is a recommended point for all online merchants whether big or small. Just go to system>Cache management and then select which ever web pages you would like to have this feature. Once you make your selection, set the dropdown box in order to enable and press submit.
Caching can reduce load times for website visitors to a huge extent.
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