While Magento is the leading E-commerce development platform in the market with almost 250k websites using Magento, Odoo, formerly known as OpenERP is a recent entrant to the ecommerce software market. There can be no doubt about the authority and popularity of Magento as an ecommerce platform. But Odoo Ecommerce exploits one of the biggest limitations Magento or any other ecommerce systems have - they are standalone front end systems, while Odoo is an integrated suite of business applications, which means your ecommerce store would be seamlessly integrated with accounting, inventory management, sales and marketing and various other systems.
But is this enough reason to go for Odoo, especially if it doesn’t have as advanced ecommerce functionalities as magento has? Given below is a brief comparison of both the systems based on various parameters. While it may not help you in fully making up your mind, it is definitely a start.
Features and Functionalities
Both the platforms excel in the terms of scalability. Both have community and cloud versions. Odoo has a convenient user interface and offers various features including easy configuration, integration, and customization. It is a modular platform with consolidated strategy. Magento, on the other hand, is the most powerful ecommerce system available and is SEO friendly. It is also a powerful CMS and has a massive community of active developers always coming up with new functionalities and extensions to suit any kind of ecommerce requirement.
Back end functions
Odoo is a good start for small to medium businesses as it doesn’t only provide an easy to manage system, but has a strong back-end process. If you are using Odoo, you can manage accounting, inventory, purchase, CRM, etc. all from the same platform using a range of various Odoo apps. On the other hand, if you are using Magento it has an advanced backend but only for ecommerce related functions - catalog management, order management, customer management, etc. But it also offers you an array of extensions for managing the inventory or accounting of your Magento sites.
Setup and Customization
In terms of Usability, Odoo is easier to setup and use. It doesn’t need much technical expertise to setup an Odoo store. There are many apps available at the Odoo store which enhances your ecommerce store without employing any professional to get it aligned with the e-commerce website.
While Magento might require some IT professional to get it working, the results are definitely worth it. And advantage Magento has in this regards is that there are many certified Magento developers available in the market. So if you need professional help setting up your magento store, you can easily do so by hiring Magento development services. Magento also has a huge community of extension developers. So you can add any functionality of your online store using a range of Magento extensions.
Redirect Payment Gateway and PayPal are available with both the platforms but server to server payment gateway is available only on Odoo for now. Odoo can also manage recurring payments. Magento offers a secure and safe payment gateway for both the buyer and the seller. Both the platforms provide multi-currency options to facilitate sales in different geographies. Both the platforms support most payment gateway solutions, but since magento is a more mature and popular platform most payment gateways have readymade integrations for magento.
It is important for any e-commerce to generate accurate and proper reports to further use it for business growth. Both Magento and Odoo Enterprise Resource Planning generate precise sale reports along with inventory, product performance, and sales summary reports. While Odoo also provides the Subscriptions KPIs, Magento offers Site search report which is not currently available with Odoo.
Odoo aids your business for further growth and boosts the productivity of the e-commerce to get maximum return on investment. It performs multiple tasks within a single platform and manages small businesses with complex workflow with much ease. Odoo ecommerce is natively integrated with various other business apps. Odoo offers several free customizable modules which smoothens the overall running of the business.
Magento is undeniably one of the best ecommerce platforms one can opt for. The platform is comprehensive with its features and functionalities and is definitely dominating the market for all the right reasons. The e-commerce sites built on Magento are customizable according to specific business requirements and can be updated easily. It makes online shopping experience better and simpler. A majority of the prominent developers choose Magento for its safety, reliability and other unique features.
Should you choose Magento?
Magento is the market leader when it comes to ecommerce. It has quite a few things going for it - a robust and stable platform, SEO friendliness, a huge community of developers offering various extensions, themes and services, etc. So if your requirement is only to set up an online store and you don’t need lot of integrations with other business applications, then you should definitely go for Magento.
Should you choose Odoo?
If Magento is the king, Odoo is the upstart challenger. It has many hurdles to cross before it can be a serious threat to magento. But that’s from marketing and brand point of view. Looking at purely from product point of view Odoo is also a robust platform that comes with a very compelling USP of an entire suite of business applications. So you don’t need to buy expensive extensions and your ecommerce business can easily integrate with your ERP system. Odoo ecommerce is ideal for small and medium sized businesses who are either already using Odoo ERP or want a whole ERP solution that’s easy on the pocket, not just an online store.
Many companies around are getting the best of both worlds. Many businesses are using Magento on the front end and Odoo at the back end given their strengths in the respective fields. That’s the route you can also take if you want the best of both worlds, though you will have to hire some to integrate Magento with odoo.