1 reply to this topic

[akroma]

i use your pixel module for facebook ads

I don't know which value to be added on following fields. So can you please add that for me?

1. Product identification
2. Separate sign
3. Product identification sufix
4. Product identification prefix

[vekia]

Hello

• Product identification
• Separate sign
• Product identification sufix
• Product identification prefix

 

These settings are related to "DPA" feature. DPA feature sends details about products that customer purchased, added to cart etc. These settings allows you to decide how to identify products in tracked events.
Each event when DPA is enabled sends to facebook information about product: https://i.imgur.com/qKKGwhf.png

- id of product (Settings you mentioned are related to ID of product)

 

So, if you want to use DPA you need to decide the way of how module will send identification of product to facebook

• Product identification: 
  1. id_product - for example: 13
  2. id_product_attribute (id of combination) - for example 40
  3. id_product-id_product_attribute - for example: 2-67  
     you can see it on screenshot: https://i.imgur.com/qKKGwhf.png (product identification used is id_product-id_product_attribute)
      
• Separate sign
  Sign used to separate id_product and id_product_attribute (when you use product identification method id_product-id_product_attribute)
  you can see it on screenshot: https://i.imgur.com/t7D99Wo.png
   
• Product identification sufix + Product identification prefix
  if you want you can extend product identification with additional chars that you can add BEFORE or AFTER - then product identification will be like for example: BEFORE2-67AFTER (where BEFORE and AFTER are any kind of word you want). For example i used:
  - identification sufix: _SUF
  - identification prefix: PRE_
  Screenshot: https://i.imgur.com/XeEXClZ.png

 

Why "Product identification" is important?

When you use DPA you need to create "products catalog" on facebook ads account. While you create it (products catalog) you need to fill out fields with products details.

There is an ID of item: https://i.imgur.com/nlO8O7O.png this ID must be equal to "product identification" method used in the "pixel" module. Facebook will match products in catalog with products in your shop with success.