Google has finally launched their own e-wallet with the name Google Pay. This method is the combination of Android Pay and Google Wallet, which function separately before. Through Google Pay, customers can pay online much easier, with all transactions made with a Google account. This would raise the number of e-wallet players in the e-commerce industry, as this convenient method of payment is becoming increasingly popular to shoppers in many countries around the world. Users just need to fill in basic information once, not complicated financial ones and could be able to use Google Pay. This payment method also set up to be compatible with mobile-wallet so that users can use money directly from their mobile. For those who currently using Android Pay, the service would be automatically transferred automatedly, along with all previous information.
What should be concerned, is to integrate this new feature to Magento website as soon as possible, so we can capture the growing trend. There are several methods of payment is used now in e-commerce, from COD, using Mastercard, VisaCard, or paying through PayPal and Amazon; however, it can't be denied that Google has a huge base of users through multi-channels like Gmail, Youtube, Chrome. Integrating Google Pay to Magento stores will allow merchants to reach those users easier than ever.
Google has already supported with Google API for developers to integrate Google Pay to their online app, or websites. The easiest way to do it is through 3rd payment gateways that already support the API such as Adyen; EBANX. Braintree, Paysafe, Stripe, Vantiv, and WorldPay. e This process could be conducted well on Magento, especially, as it is an open source that allows e-commerce merchants to freely customize features and integrate necessary extensions.
For Magento store owners who show interest in Google Pay, you can read more about Integrating Google Pay to Magento, as well as get direct support to integrate this feature to Magento or any payment gateways that support this method here.
