Search engine optimization is one of the critical aspects for any Magento store. While off the page SEO, i.e. citations and links, is necessary, one should not forget about on-page optimization. On-page optimization can be a blessing if you implement it correctly.
While developing Magento 2.x, certain flaws of Magento 1.x were considered and hence have been improved in Magento 2.x. To be precise, SEO settings have been greatly improved in Magento 2 which will be explained in detail at https://meetanshi.com/blog/magento-2-seo-settings/
So basically, the search engine optimization of Magento store is divided into three basic aspects. Think of them as a little checklist for your SEO. You can categorize all SEO configurations into these three divisions and one by one you can check and optimize your store according to them.
To read the details, visit the blogpost https://meetanshi.com/blog/magento-2-seo-settings/