WHY WE NEED GOOGLE TAG MANAGER?
Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website. With the help of this extension, you can add Enhanced E-commerce, Google Remarketing, Facebook Pixel, Facebook Conversion, and many more tracking effortlessly.
A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website. With Tag Manager, you no longer need to maintain each of these code snippets in your source files.
This GTM pro extension helps you to track not only Enhanced E-commerce tracking but many others like Facebook, Google Analytics, Marin Software, Google AdWords and many more trackings via Google Tag Manager.
Please checkout the list of features this module supports -:
- It creates datalayer for Universal Analytics Enhanced Ecommerce tracking
- It creates datalayer for Google Adwords Dynamic Remarketing tracking for Retails sites
- It creates datalayer for Google Adwords Dynamic Remarketing tracking for Other sites with dynx_ variables
- IIt creates datalayer for Facebook audience pixel tracking including dynamic product ads
- It creates datalayer for Facebook conversation pixel tracking
- It creates datalayer for Floodlight tracking
- It creates datalayer for Conversation Linker
- It creates datalayer for AWIN tracking
- It creates datalayer for Marin tracking
- It creates datalayer for Interstate Analytics tracking
- It creates datalayer for Perfect Audience tracking
- It creates datalayer for DoubleClick Floodlight Counter
- It creates datalayer for DoubleClick Floodlight Sales
- It creates datalayer for Google Optimize
- It creates datalayer for Google Surveys Website Satisfaction
- It creates datalayer for Pinterest tracking to track page view, add to cart and checkout events
- It creates datalayer for many other pixel and conversation pixel tracking
- It supports Amasty one page checkout, IWD one page checkout, MageStore one step checkout, MagePlaza, AW One Step Checkout and Magento Standard Checkout
- It creates datalayer for all Facebook standard events including PageView, ViewContent, Search, AddToCart, AddToWishlist, InitiateCheckout, AddPaymentInfo, Purchase and CompleteRegistration (https://developers.f...ts/v2.12#events)
- It comes with an e-commerce tracking and send all the item level information to Google
- It supports Enhanced Ecommerce Shopping Behaviour Report using data layer
- It supports Enhanced Ecommerce Checkout Behaviour Report which measures Magento checkout steps using data layer
- It supports Enhanced Ecommerce Product List Performance Report using data layer
- It supports Enhanced Ecommerce Product Performance Report using data layer
- It supports Enhanced Ecommerce Sales Performance Report using data layer
- It fully supports internal promotion data with promotional view and promotional click
- It captures product Impressions, add to cart & product clicks events on category page
- It captures product Impressions, add to cart & product clicks events on product page
- It captures product Impressions, add to cart & product clicks events on advanced search and search result pages
- It captures product Impressions, add to cart & product clicks events on related products
- It captures product Impressions, add to cart & product clicks events on cross-sell products
- It captures product Impressions, add to cart & product clicks events on up-sell products
- It allows you to send product impressions to Google on scroll event instead of sending huge of amount data in one go especially when you have loads of products on your category page
- It fully supports GDPR requirement related to third party cookies. You can either use GDPR extension or other third party extension to fully compliant with GDPR requirements
- It captures refunds against the original transaction
- It measures complete checkout process including billing, shipping, shipping method, payment method and order review steps
- It measures checkout steps with user selected option For example, shipping method selected as 'next day delivery' or payment method as 'paypal' will be shown in the events
- It capture promotion data with each transaction including promotion or coupon code
- It measures transactions with specified local currency
- It supports Google Adwords Dynamic Remarketing and capture data on home, product, category, search, checkout and order confirmation page using data layer
