The main purpose of building an online shop is to make shoppers not only go to your website from Google. The main purpose is to keep your customer engaged and purchase some of your products. You can encourage them to explore the items by using landing pages. Ideally, your landing page should target your visitors to a product page. If you want to increase the revenue, you need to follow the best practices for landing page design, as well as split-testing variations of your landing page until you find the highest-converting one.
Although there is no basic difference between generating a general landing page and a Magento 2 landing page, this platform still has its peculiarities worth being aware of. Therefore, we composed a guide on how to build a landing page in Magento 2. Let’s go over actionable tips to help you design a high-converting Magento 2 landing page and create more sales from your existing traffic.