I find many stores out there are not giving the right avenues for customers to find answers for themselves. It involves etting up a customer feedback platform like the one Helprace offers. What it does (in essence) is allow your users to come to your community and suggest questions, ideas or problems right on your site. Another great thing is that they have a free plan.
The idea here is to get your local customer base to visit your community and leave reviews there. If they have questions, they will ask them. If they have gripes about your business, you can address them there, too. When you have an active (or semi active) community going, Google will start picking it up.
And, since Google picks up phrases that look like questions, your community topics will show up, increasing the likelyhood of that user to head to your community and ultimately your store. The best thing? This is exactly the type of user you want to see convert, and it involves no money spent on SEO techniques. As a bonus Helprace also offers a helpdesk for email inquiries.
