Downselling is a marketing strategy based on the premise of offering a low-priced product for customers to purchase when they first click on the page.
Once the customer has been presented with an offer they can’t refuse, there’s no point keeping them waiting around as you go through all the hassle of getting payment details. For the best chance of conversion, it pays to move quickly once they’ve said “yes.”
Downselling helps a customer who is already engaged with your brand make another purchase without leaving your site or disrupting their workflow. This strategy keeps them from losing interest, and keeps you in the mind of the buyer throughout their purchasing journey.
People don’t like paying more than they have to. If they can get the same thing elsewhere for less, they will take it. It's as simple as that. So why do we offer the same product at different price points?
Not enough sales? Then read on to know how downselling can help you.