In the era of the '90s, the B2B market was owned by offline wholesale retailers. A small community of merchants controlled all goods supply and orders. If you take a scenario for purchasing goods in 1990, some third parties charged a fine amount from the buyers and sellers as a commission. Later in the 1990s, eCommerce platforms were launched to avoid third-party commissions. In a very short period of time, the online marketplace changed the whole B2B market module. The online marketplace initiated a revolution in the buying and selling policies.
Until the early 2000s, massive marketplaces like eBay and Etsy accounted for roughly 70% of total B2B market cap holders. Initially, these marketplaces were recognized as business-to-business selling and buying platforms, but as time has taken eCommerce to a different height, nowadays in the 2020s, these marketplaces are the major sources of the B2C market.
Changes in the marketplace module of marketplaces such as eBay and others were made for a variety of reasons. One of the major reasons that attract customers to purchase is the brand's reputation. eBay offers merchants a lot of benefits for starting their e-commerce shops on the platform. Today in this article, we are going to shed some light on the 5 yes and no reasons that can help you make up your mind about selling on eBay.
1. Advantages of brand names:
Selling on the eBay Marketplace is comparatively easy if we take the example of other platforms. The reason behind the same is that eBay is one of the finest players in the eCommerce industry and spends a lot on marketing and promotion. eBay stands as a brand in itself so if you are a start-up based on unique products or handmade goods, the platform can be proved beneficial in various advantageous ways for you.
2. An extensive customer base:
The other, well-known advantage of selling on the eBay marketplace is that the marketplace offers a vast customer audience to present the eShop inventory. Online retailers can not only sell in their target areas but can also sell their products to worldwide customers.
3. Effortless selling with strategies:
This is reason number 101 why you should sell on the eBay marketplace as an eCommerce merchant. The platform allows eCommerce merchants to sell quickly and easily. Merchants can easily compare their prices with all the other merchants that are dealing in the same category. Moreover, eBay offers proper transparency in the selling process, which allows merchants to modify their inventory at any time.
1. Seller Fee:
The first reason that might sound non-lucrative to the eCommerce merchants that are planning to sell on eBay is the platform fees. The platform offers merchants the ability to list a maximum of 50 products per month. This is not all. The sellers are bound to provide a commission per sale on eBay. However, the commission rate is not fixed; it might vary from category to category.
2. Negative ratings can damage your reputation.
The other con of selling on the eBay Marketplace is that the marketplace presents your products in a variety of countries. However, not every customer needs to like your inventory. For the same reason, it might always be possible to get negative ratings.
The eBay Marketplace has an additional 4% charge in case the merchant is not able to perform positively.
3. Tough Competition:
The most challenging fact about selling on the eBay marketplace is the competition. If you are assuming yourself to be a unique seller, there are chances that you might find thousands of other sellers that are dealing in the same categories. As always, it is not easy to set up a positive impression on your customers on eBay.
We have tried to cover the top 3 pros and cons of selling on the eBay marketplace. Hopefully, this article has provided a lot of information for you.
Do You Know!!!
Do you know that you can also start selling on eBay right from your eCommerce shops? The Knowband eBay Marketplace connectors offer a seamless connection between the eBay and eCommerce shops. The online retailers having their shops based on OpenCart, PrestaShop, or Magento 2 can easily integrate their eCommerce shops with eBay with zero technical knowledge with the Knowband eBay Marketplace connector. Moreover, the plugin offers the merchants to sell the same inventory listing as they are selling on their eShop with automatic order synchronization. In case you have any queries about how, please find us at our Email address firstname.lastname@example.org.