Conversion is a term holding great significance for any business. In any Magento store, the whole process, right from the visitor entering the store till he checks out, is the actual process to get the conversions. How easy is the checkout process of your Magento store depends on the conversion rate your online store receives! Well, the store design also matters a lot. If your Magento store front is highly attractive then there are chances that your online store might receive more conversions.
Let us check some of the strategies that can bring whole lot of difference. There are certain guidelines that can help your Magento store to leverage the increasing number of customers. Give your customers the best shopping experience by practicing these guidelines mentioned in this post.
Strategies for Getting High Conversion Rate
Recommend Upgraded Products
While your customers are about to reach the checkout process, offer them an opportunity to select from the related products they have opted to buy. It is possible that they might also like the other recommended products and they might either replace the product in the cart with any other better and upgraded product or they might buy more than one products also. It can give you an opportunity for up selling that will add new source of revenue to your business.
Have a Good Product Summary
Shoppers coming to your Magento store are expecting brief summary of the product and its capabilities. Customers rely on the eCommerce websites having a good and brief summary of the products. Placing a product video is also a very good way to attract customers towards your Magento store.
Simple Checkout Process
Make your checkout process so simple that your customers can checkout in few clicks. Fewer the clicks, larger the conversion rate would be. Another solution is using multiple pages you can simplify the entire checkout process by displaying its phases and it can also indicate till which stage the customer has reached. This method is effective if you want to make your checkout process simple and clean.
Allow Customers to Print or Email their Invoices
Once the checkout process is completed, you can provide an option to your customer to print the invoice of the purchase made. Offer this facility to your customers to either print or email the invoice to your email id to keep track of the purchases made. This method builds a trust factor among the buyers and sellers.
Recommend Related Products before Checkout
This is another excellent shopping cart practice, which can be used to get better conversion, particularly in the field of electronics, where shoppers want to be absolutely sure they have everything they need to get the most out of their purchase. No one wants to find out too late that the item didn’t come with an adapter (or that one was recommended in the first place). So you can recommend all the related product to make the best of the product purchased to your customers. This cross selling will help you improve your revenue by selling more products.
There are various other strategies that can bring your Magento store terrific success. The tricks mentioned here are the basic ones benefitting the online store owners to avail huge conversion rate and leverage success.
