Magento 2 Google Enhanced Ecommerce Tracking-:
Magento 2 Google Enhanced E-commerce Tracking extension allows you to install Google Universal Analytics Enhanced Ecommerce Tracking on your Magento store. This comes with options to enable display feature, anonymize IP and enhanced e-commerce tracking on your Magento website.
https://www.scommerc...e-tracking.html
Here are the main features of this module-:
- It allows you to implement new Google Analytics Universal tracking on your site
- It automatically replaces old Google Analytics tracking with new one i.e Universal Analytics on your Magento 2 website including enhanced e-commerce feature
- It comes with different options provided by new Google universal tracking code
- It gives you an option to turn on new tracking code or switch back to old tracking
- It comes with an e-commerce tracking and send all the item level information to Google
- It supports add to basket and remove from basket data
- It supports Cross Device Tracking / User ID feature which associates all the session data to one user as far as they use the same login details across multiple devices
- It supports Shopping Behaviour Report
- It supports Checkout Behaviour Report which measures Magento 2 checkout steps
- It supports Product List Peformance Report
- It supports Product Peformance Report
- It supports Sales Peformance Report
- It supports Guest checkout functionality
- It supports cross domain auto linking using linker plugin
- It captures product Impressions, add to cart & product clicks events for new product section
- It captures product Impressions, add to cart & product clicks events on category page
- It captures product Impressions, add to cart & product clicks events on product page
- It captures product Impressions, add to cart & product clicks events on advanced search and search result pages
- It captures product Impressions, add to cart & product clicks events on related products
- It captures product Impressions, add to cart & product clicks events on cross-sell products
- It captures product Impressions, add to cart & product clicks events on up-sell products
- It captures all the events started from home page till order confirmation page
- It captures refunds against the original transaction
- It measures complete checkout process including billing, shipping, shipping method, payment method and order review steps
- It measures checkout steps with user selected option For example, shipping method selected as 'next day delivery' or payment method as 'paypal' will be shown in the events
- It capture promotion data with each transaction including promotion or coupon code
- It comes with an option to link two Google analytics accounts. This feature is very useful when you have multiple websites and you want to link them to master Google analytics account
- It comes with an option to send transactional data on invoice creation only. This feature could be useful if you take either payment on dispatch or your payment gateway show their own success page instead of Magento 2 order confirmation page
- It also comes with the option of sending offline transactions like phone orders or admin orders to Google Analytics along with custom source and medium information
- It measures transactions with specified local currency
