Magento 2 Google Global Site Tag (gtag.js)
Magento 2 Global Site Tag (gtag.js) extension allows you to install the new version of Google Universal Analytics Enhanced Ecommerce Tracking on your Magento store. It implements Enhanced Ecommerce, Google Remarketing and Adwords tracking on your site.
- Implements new Google Analytics Enhanced Ecommerce Tracking
- Implements Google Adwords and Dynamic Remarketing Tracking
- Implements Google Optimize
https://www.scommerc...ite-tag-js.html
Global Site Tag (gtag.js) for Magento 2
Global Site Tag (gtag.js) is a new style of implementation where the ultimate goal is to have one centralized script tag that is capable of sending data to all of your Google marketing and analytics tools at the same time – so you no longer need to spend hours configuring tags on your site. This module allows you to integrate the new way of tracking on your Magento webstore with minimal effort
Why we need to upgrade (analytics.js) to new gtag.js?
Analytics.js uses trackers to send data to Google Analytics and hit types to specify the types of data. Unlike analytics.js, gtag.js doesn't use trackers to send data to Google Analytics. It sends data to Google Analytics properties identified by their tracking IDs set by the config command. The event names supplied to gtag.js specify the types of data being sent to Google Analytics. It would be beneficial to upgrade to Gtag.js because Google might stop analytics.js in future. Gtag.js is the latest code by Google which allows you to track all sort of trackings including Enhanced Ecommerce, Google Remarketing, Google AdWords conversion tracking, Floodlight, DoubleClick, Google Optimize etc.
Here are the main features of this module-:
- It allows you to implement new Google Analytics Universal tracking on your site
- It comes with different options provided by new Google universal tracking code
- Implements Google Adwords and Dynamic Remarketing Tracking
- Implements Google Optimize
- It supports add to basket and remove from basket data
- It supports Shopping Behaviour Report
- It supports Checkout Behaviour Report which measures Magento 2 checkout steps
- It supports Product List Peformance Report
- It supports Product Peformance Report
- It supports Sales Peformance Report
- It supports Guest checkout functionality
- It captures product Impressions, add to cart & product clicks events on category page
- It captures product Impressions, add to cart & product clicks events on product page
- It captures product Impressions, add to cart & product clicks events on advanced search and search result pages
- It captures product Impressions, add to cart & product clicks events on related products
- It captures product Impressions, add to cart & product clicks events on cross-sell products
- It captures product Impressions, add to cart & product clicks events on up-sell products
- It captures refunds against the original transaction
- It measures complete checkout process including billing, shipping, shipping method, payment method and order review steps
- It capture promotion data with each transaction including promotion or coupon code
- It measures transactions with specified local currency
