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Atharvasystem

Member Since 30 Jul 2020
Offline Last Active May 10 2021 11:31 AM
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Posts I've Made

In Topic: Mobile Apps Development That Fuel Business Growth

20 April 2021 - 02:45 PM

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth.
 
If you still consider these new digital strategies preposterous, you are bound to experience a slide in customer engagement and growth. If staying up on trends doesn’t motivate you, then expanding your market and increasing revenue should.
 
Now, with a dedicated mobile app representing your business, you can keep your business on the top of their mind. Here are some of the most important ways mobile apps can fuel business growth.
 
1. Reaching Customers Far and Wide
 
How many startups, in just a decade, became formidable global names? There are practically too many for a quick count. A considerable portion of these small businesses took advantage of the mobile revolution by offering handy apps to their customers for a better experience with shopping and transactions.
 
2. Creating Brand Awareness and Boosting Traffic
 
A brand creates a lasting impression by staying in front of a customer’s eyes. Visibility is a major component of branding, and mobile presence can play a significant role in this.
 
A popular mobile app can garner higher visibility than other digital avenues, because it continuously displays on the mobile screen. Thanks to your app, your company’s logo will always be displayed on your customers’ devices.
 
3. Engaging Customers and Creating Loyal Users
 
A mobile app with a great user experience stands, undoubtedly, ahead of all other digital strategies. It is a native experience offering anywhere, anytime accessibility. With optimized device features, mobile apps can now make user experience more enjoyable. Mobile payment technologies offered across platforms make transactions convenient and full of fun. Geo-location technologies facilitate contextual marketing and location-based messaging, leveraging more business opportunities.
 
4. Gathering Insights on Users and Better Workplace Collaboration
 
Mobile apps and mobile websites now represent the most popular digital space with the highest customer engagement. A large portion of digital time is spent on mobile apps, and this offers a huge opportunity for any business to tap new customers and niche markets. As opportunities increase, business apps must offer a unique user experience to create a lasting impression.

In Topic: Odoo eCommerce vs Magento

20 April 2021 - 01:49 PM

While Magento is the leading E-commerce development platform in the market with almost 250k websites using Magento, Odoo, formerly known as Open ERP recently entered in this highly-competitive ecommerce software market. There is no doubt about the authority and popularity of Magento as an ecommerce platform. But Odoo Ecommerce is a force to be reckoned with. While Magento and other ecommerce systems are standalone front end systems, Odoo has surfaced as an integrated suite of business applications. 
 
Features and Functionalities
 
Both platforms excel in terms of scalability. Both have community and cloud versions.
 
Odoo has a convenient user interface and offers various features including easy configuration, integration, and customization. Magento, on the other hand, is the most powerful ecommerce system available which is open source and available for free and is SEO friendly.
 
Backend functions
 
Odoo is a good start for small to medium businesses as it doesn’t only provide an easy way to manage all business operations, but has a strong back-end process. On the other hand, if you are using Magento it has an advanced backend but only for ecommerce related functions - catalog management, order management, customer management, etc.
 
Setup and Customization
 
In terms of usability, Odoo is easier to set up and use. It doesn’t need much technical expertise to set up an Odoo store. While Magento might require IT professionals to get it working, the results are definitely worth it. And the advantage that Magento has in this regard is that there are many certified Magento developers available in the market. 
 
Reports
 
It is important for any e-commerce to generate accurate and proper reports that lead to business growth. Both Magento and Odoo Enterprise Resource Planning generate precise sale reports along with inventory, product performance, and sales summary reports. While Odoo also provides the Subscriptions KPIs, Magento offers a Site search report which is not currently available with Odoo.